Key Person (Key Man) Insurance


Key Person Insurance (aka Key Man Insurance) is a type of life insurance that is purchased to offset the expense and financial losses due to the death of a valued employee. This type of plan will provide funds for lost sales, recruiting cost, cost of training and cost of replacing the key employee.

What Makes A Key Person?

A key person can be anyone. What distinguishes someone as a key person is that his or her loss would severely impact a business until a replacement is found. Key people can be found in a variety of positions and with various titles such as:

  • An owner or non owner.
  • Management/Executives
  • Key Sales People
  • Key Technical People (Engineers, Scientist, Creative, etc)
  • The bottom line is that any person considered vital to the success of the business and essential to its profitable operation is a key person.

Quatifying the Amount of Insurance:

The amount of insurance coverage should reflect the estimated monetary loss the business would suffer from the death of the key employee. There are two frequently used methods to quantify the face amount of coverage:

  • For traditional deals, the general guideline is 5-10 times total compensation package (Salary, Deferred Comp, Stock Options, Retirement Plan, and Bonus)
  • For debt coverage deal, 50-70% of debt (less the existing amount of key person coverage already in force).

Getting Started:

Check out some of the addtional resources available for download below. Please contact us to request a quote or if you have any questions.

Insure Your Loved Ones

How to prepare for your Life Insurance Exam

Medical Exams are a commonly required step of the application process when purchasing a life insurance policy. This exam is for an Insurance Carrier to evaluate the risk involved with providing you with coverage. Exams typically are completed in under an hour and are completed by licensed paramedical companies or a medical doctor. During the process, the technicians will do basic tests including urinalysis, take a blood sample, your measurements as well as your blood pressure. This exam will be provided at no cost to you!  The agent assigned to your case will assist you with the scheduling of the appointment. These medical exams are typically completed at your residence or another agreed upon location and all results are kept strictly confidential.


  • Make sure to be in a relaxed state at the time of the exam. This means no stressful activities or heavy exercise for at least 24 hours prior to the exam.
  • Be prepared to have your blood drawn and blood pressure taken – wear loose fitting or short sleeves to allow for easy access to your arms. Let the Paramedical Company or your assigned licensed agent know if there are any special needs that may require special attention, prior to the visit.
  • Test your blood pressure prior to your exam to ensure you are within carrier guidelines.
    • You can check your blood pressure by downloading Instant Blood Pressure on your iPhone or Android. This is a 50 second test that will measure blood pressure, no cuff required.
    • Download the Instant Blood Pressure monitor at the:
  • Drink a lot of water within the 24 hours prior to the exam.
  • It is a good idea to have your exam scheduled for the morning before you eat. Your test results will be more accurate if taken prior to eating your first meal of the day.
  • Avoid alcoholic beverages for 24 hours and tobacco/Nicotine use for at least an hour, prior to the exam visit.
  • Avoid the use of caffeine for several hours prior to the test as this stimulant may result in an increased blood pressure.
  • Prepare to answer medical questions pertaining to your medical history. The questions will be relatively extensive ranging from prior medical conditions, medications and surgeries within your medical history.
  • Have the medical information from your primary physician on hand, and other physicians you may have, as well as the hospitals in which you have been treated, along with a list of any medications you may be taking – The examiners will be requiring this information.\
  • Exams can be scheduled on any day of the week – including Sundays. Pick the time and date that is best suited to your schedule.

Does my business need life insurance?

Business Considerations
Business owners know that proper planning is critical to the growth and success of businesses of all sizes. However, many business owners neglect to consider that their business’ continued success is also dependent on proper planning in the case of a “triggering event” such as retirement, divorce, disability, or death of a key owner. Many difficult questions need to be answered to ensure a smooth and successful transition of ownership. As a business owner here are a few of the key questions to consider:

  • Who will run the operations of the business?
  • How will the ownership structure change?
  • How will my family be provided for?
  • Is there debt associated with the business?
  • Can/will family members of the deceased/disabled owner become involved?
  • How will the remaining owners finance any buyout of the deceased owner’s share?

If you run a business in which you have invested considerable time and money or from which you earn your living, a buy-sell agreement should be considered as a means of protecting your business assets. A buy-sell agreement can benefit businesses of all shapes and sizes including sole proprietorships, partnerships, S corporations, C-corporations, and Limited Liability Companies.

Planning Goals
A well thought out and properly implemented buy-sell agreement will ensure an orderly transfer of the business if/when a key owner retires, divorces, becomes disabled, or dies. When you set out on creating a buy-sell agreement you should have a few goals in mind:

  • Create a market for the business’ stock when it is needed
  • Establishing the value of the business today
  • Establish a methodology for the business’ future valuation
  • Create the funds needed to buy out an owner’s share
  • Create the funds needed to pay estate tax and estate settlement costs
  • Establish the framework for the transfer of ownership
  • Reduce the overall risk to the business

How A Buy-Sell Works
A well thought out and implemented buy-sell agreement anticipates potential changes to a business’ future valuation and provides the mechanisms for a successful business transition. There are five main types of buy sell agreements and each functions differently in practice:

  • Entity Purchase or Stock Redemption Agreement: the business will purchase the owner’s share in the case of a triggering event.
  • Cross Purchase Agreement: in the case of a triggering event the remaining business owner(s) purchase the other owner’s shares directly.
  • Trusteed Cross Purchase Agreement: also known as an “Escrowed Buy-Sell”. An independent trustee holds the stock certificates of each owner. In the case of a triggering event the trustee then manages the purchase, payment, and re-allocation of shares on behalf of the owners.
  • Wait and See Buy-Sell Agreement: provides flexibility in determining the type of buy-sell agreement to use at the time of the triggering event. Typically the two options made available are a Cross Purchase or Entity Purchase agreements. The business usually has the first option to purchase the available stock via an Entity Purchase Agreement. If the business opts not to purchase the available stock, the remaining owner(s) then have the option to purchase the available stock via the Cross Purchase agreement.
  • No-Sell Buy-Sell Agreement: allows for the transfer of all voting interest to the remaining owners in the case of a triggering event. However, this leaves the non-voting interest with the exiting owner and/or its heirs. This type of agreement is useful for businesses that anticipate substantial business valuation appreciation and would like to share the potential gains with the exiting owner or their heirs.

Utilizing Life Insurance to Fund a Buy-Sell Agreement
Life Insurance is often deemed to be one the most affordable and effective methods of funding a buy-sell agreement for the following reasons:

  • Cash is made available in the event of death for the business or surviving owners to purchase the deceased owner’s shares. This reduces or eliminates the potential financial burden of purchasing a large portion of stock to the business or surviving owners.
  • Proceeds from Life Insurance enjoy favorable tax treatment
  • Cash accumulation values from a policy (if the policy provides an accumulation account) can be used to help fund the purchase of stock in the event of disability, divorce, or retirement.
  • Life insurance premiums can be very affordable relative to the other options for funding a buy-sell agreement which include (accessing the working capital of the business, borrowing funds from a third party , or creating a sinking/savings fund) to provide the funds the execute a smooth business transfer.

Getting Started
Given the broad range of planning options available to business owners, we recommended that all business owners conduct a buy-sell analysis to identify the needs and goals unique to their business. This will allow your team of advisors to present the options that best meet the needs of your business. Contact us for additional information and to receive our free Buy-Sell Agreement Analysis kit.

A Legacy of Love